Campaign direction
A clear concept, message and visual direction for launches, offers and ongoing promotions.
I’m Mohamed Najjar. I turn ideas into bold identities, cinematic visuals, and campaigns that give your business a voice.
I create the message, visuals and content that help people notice your business, understand its value and take the next step. Built around your audience and the channels they use.
A clear concept, message and visual direction for launches, offers and ongoing promotions.
Posts, stories, reels and short videos designed to feel consistent across your channels.
Scroll-stopping visuals and copy for paid social campaigns, tailored to the offer and audience.
Product and service stories that turn features into reasons to care and make it easier to inquire.
A cinematic luxury watch concept. Press play to watch with the original soundtrack.
An independent Ferrari concept film. Press play to watch with sound.
Two concept directions exploring image, type, and mood. Original sample concepts, with AI-generated imagery.
BEYOND
THE EVERYDAY.

Automotive · Campaign direction
Something
extraordinary.

A moment. Made timeless.
Luxury retail · Editorial direction
From a restaurant menu to a property launch. Individual projects and coordinated campaigns for brands of all sizes.
AI video creation, cinematic product clips, animated ads, and short videos for Reels and Stories.
Logo design, colour palettes, and coordinated brand visuals for new businesses and fresh starts.
Explore brand identities ↗Posters, flyers, brochures, business cards, offer sheets, and promotional designs for print and digital use.
Explore graphic design ↗Restaurant and café menus, digital menu layouts, and product catalogues that make choosing easy.
Explore restaurant concept ↗Social media content, campaign ideas, promotional messaging, and ad creative built around your business goals.
Explore digital campaigns ↗Property listing graphics, brochures, launch campaigns, and promotional videos for agents and developers.
Explore real estate concepts ↗Product launches, seasonal sales, store promotions, and coordinated visuals for social media and in-store displays.
Explore retail campaigns ↗Bilingual layouts for campaigns, menus, offers, and other customer-facing materials.
I’m Mohamed Najjar, a creative based in Doha working across graphic design, AI video, and digital marketing. My background spans automotive sales, luxury retail, and luxury hospitality in the airline industry. That experience shapes how I approach a brief: understand the customer, pay attention to detail, and communicate the value of a product or experience. From a restaurant menu to a cinematic campaign, I bring a sales and service perspective to each project.
Tell me about your business, the design or video you need, and your deadline. Let’s give your next idea a life of its own.