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Selected identity explorations / 2026

Make it
impossible
to miss.

Distinctive marks. Unexpected palettes. A visual world people can recognize before they read the name.

01 / HospitalityIdentity study

Sora.

S✳RAGather around something good

A dining identity with the volume turned up: sunburst energy, expressive type, and a palette as lively as the table.

Vibrant Sora dining concept with Mo Najjar Studio stamp
Logo / Color / Hospitality applicationsFictional concept
02 / Luxury retailIdentity study

Vela.

V◆Objects of desire

Precise and seductive. A faceted monogram meets a cinematic black and champagne world for objects worth lingering over.

Sculptural Vela luxury retail concept with Mo Najjar Studio stamp
Monogram / Color / Retail applicationsFictional concept
03 / ResidentialIdentity study

Mira.

M/RALive with a view

A place with its own silhouette. Architectural rhythm, mineral colors, and a calm visual language built for life beyond the brochure.

Mira residential concept with Mo Najjar Studio stamp
Wordmark / Color / Place applicationsFictional concept

Let's make
your mark.

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