Digital campaigns need more than a striking image. The message, creative, and destination should work together. These three concepts show how I would approach different moments in that journey.
Concept work across food, retail, and property. Each sample can be adapted to a real brand, offer, audience, and channel.
A vivid vertical creative direction for a restaurant brand. The first task is to make someone pause long enough to discover the story.
Illustrative restaurant imagery and copy.
A product-led ad direction that gives a premium item room to speak while making the reason to engage clear.
Illustrative jewelry, with no real offer or performance claim.
A property campaign direction that connects the atmosphere of a place with a simple reason to inquire.
The property is fictional. No lead results are claimed.
Tell me your goal and the audience you want to reach. Email Mo Najjar Studio ↗